Coaching for Accounting,
Legal,Financial Advisory
and fortune 500 Businesses.

Connect • Create • Innovate

Our Philosophy

Driving Growth.
The driving force behind our coaching philosophy is growth. We provide the tools to create constructive experiences which fuel personal development and translate to professional growth.

And, for executives who aspire to the highest level of professional success and influence, personal development becomes critical. Leadership and accountability take center stage. 
Dynamic Process.
Our coaches have the ability to traverse the dynamic levels of engagement required by each client’s emergent developmental needs, providing growth-driven support, challenge, inquiry and renewed motivation. Self-development is a vital process in the evolution of a leader.  It stretches the leadership muscles, fostering self-honesty, commitment to personal growth, and often unexpected change. Our clients quickly embrace the process. They find it refreshing, as it gets results.
Individual and the Organization.
Our aim is to ensure that, what the process does for one person, is aligned and consistent with what it does for others within the organization, and for the organization as a whole. This is the essence of our offering — the strategic development of an organization, supported by the cohesive yet individually unique growth of its people. Each coaching intervention is therefore an integral part of the whole, from which comes the power of Platinum Coaching services. 
As client needs become better defined, the architecture of the coaching process comes into focus. We challenge clients to perform within a structure that is organization-wide rather than solely addressing issues dictated by an individual’s situational needs.
Defining Leaders.
While the reach of our coaching is dictated by both identifiable and emergent needs, the primary focus is on developing the requisite skills for exceptional leadership. Core leadership skills include:
· Active self-awareness
· Psychological resilience
· Effective interpersonal influence
· Acceptance and fulfillment of responsibilities
· Guidance through clear and persistent vision
· Strategic and dynamic leadership
· Ability to create the future
Platinum Coaching brings professionalism and the motivation for change, with a focus on strategic goals and how members of an organization can most effectively achieve them. The process is rewarding for the organization and for the individuals, as this is their career and their life’s work.
Platinum Coaching cultivates the skills of executives for the organizations they lead — diligently committed to the transformational evolution of effective and enduring leaders.

Our Clients

  • Addleshaw Goddard
  • Bond Dickinson
  • Bourne Business Consulting
  • Deloitte
  • Dundas & Wilson
  • Ernst & Young
  • Gartner Group
  • Hammonds
  • Kempner & Partners
  • SJ Berwin

  • Greenpeace
  • TED
  • Venture Strategies Innovations
  • Allied Irish Bank
  • Lloyds TSB
  • Royal Bank of Scotland
  • Hindustan Lever
  • McBride
  • Nexus
  • Shell
  • Unilever

What Our Clients Say


“Working with Paul was particularly powerful in developing a refreshed vision and new strategy for the business. How could we be a leading light in the industry and market, and renowned for doing something special? He has an almost uncanny ability to help discover and understand what is going on, what is really required. That was vital not just to expressing the vision but crucially to helping it become reality.

Managing Partner, global 100 law firm.

“With the help of Paul's considerable coaching expertise, I was able to enhance my leadership skills, building on respect established from technical expertise, to create considerable rapport with my management team. The culture of collaboration enabled the team to work effectively together, and develop products and services that competed very successfully against solutions from a significantly larger competitor.”

Associate Partner, Big 4 Professional Services Firm.

“With significant coaching from Paul, I developed a 10-year personal and professional vision for what I wanted to create. His support enabled me to steer our business the right way and feel confident in all the key decisions along the way. Through lowering risk and not missing anything material, I felt surer about bringing others with me and it freed up my energy for leadership and growth. Our vision became a reality and I now face the next 10-year challenge with relish.”

Managing Partner, niche law firm.

“The coaching certainly helped with self-awareness and using my creativity and visionary skills in order to move from senior manager to director, and then majorly later, when moving from junior partner to the partner leading the group as I grew from being a functional specialist to having a broader mindset. In our work I learnt how to move the chess pieces around with ease, put myself in a position to see the bigger picture and be able to move in that sphere, including dealing with heavy friction when the groups merged. That was a tough period for me due to politics and the different characters involved, and you were there for me to help navigate as well as anyone could through the mire.”

Senior Partner, Big 4 Professional Services Firm.


Executive Board Member, $250m+ Revenue Business

New role and responsibilities, courage to lead and transformative results.

  • Step up to CEO during global financial crisis
  • New strategy devised and implemented
  • Promotion of next generation of talent
  • Expansion into 5 new territories
  • Industry awards for strategic progress and innovation.

Managing Director, Energy Team, Global Advisory Business

Courage to really lead and transformative results.
  • Through investment in coaching, developed an effective leadership style that established confidence and brought about significant positive change
  • Revenue growth of 15% CAGR during leadership period, creating a profitable business, with the main product being utilized by over 100 clients
  • Opened a number of new regional offices, building a global team of 80 employees across 7 international locations
  • Through developing a collaborative leadership style, I established one of the highest levels of engagement across the company.

CEO, Boutique Law Firm

New role and responsibilities, key client wins, significant additional revenues and transformative results.

  • I am the cofounder of a niche business, and have since Day 1 had a major leadership role and responsibilities as well as substantial work-winning and fee earning responsibility. 
  • We have consistently developed a large blue-chip, multinational client base over a 10-year period
  • We have achieved a 150% increase in revenues over the last 5 years
  • And won early Industry recognition as Law Firm of the Year in our sector
  • We are now about to become an equal partner in merger with a much larger (10x) enterprise.

Partner, Big 4 Professional Services Firm

New role and responsibilities, courage to really lead, substantial investment backing and significant additional revenues.
  • Mentored and brought through 4 directors – wider impact on those next level down
  • 5 personal promotions over only 8 years (from senior manager to senior Partner role).
  • Built and led new specialist team of 60+ people
  • Appointment of 4 additional Partners
  • Market-leading business grown to $13m revenues p.a.


545 Nile River Drive
California 93036.

+1 714·907·3658 

Paul O'Donovan Rossa
+1 714·907·3658
Yvonne Belmal
+1 562·833·7707


Paul O'Donovan Rossa

Master Certified Coach (ICF), Board Certified Coach (BCC),
Professional Masters Degree in Executive Coaching,
Agile Certified Coach (ACC), Agile Team Facilitator (ATF).

As a consultant to the executive leadership of some of the world’s largest firms, Paul O’Donovan Rossa has dedicated much of his career to driving organizational growth and building better leaders. 
The driving force behind Paul’s coaching philosophy is growth. In addition, his passionate and uncompromising nature has led to the success of his own organization, Platinum Coaching
Platinum Coaching champions insight, creativity and integrity, and works to eliminate internal strife, conventional (and often outdated) solutions, as well as answers of convenience. Under Paul’s leadership, the Platinum Coaching team provides service to executives dedicated to serving others, their enterprise and the world.
Through his global work with leading professional services firms, Paul has developed a system of real-world models for cultivating the core leadership competencies. Among his published works, those models included in The Seven Dimensions of New Global Leadership enable his coaching team to be far more targeted, specific and nuanced in their coaching and organizational development interventions.  
Known for his engaging and persuasive presentation, Paul leads with an insightful, down-to-earth and candid approach. A Master Certified Coach, accredited by the International Coach Federation, he holds a Professional Masters Degree in Executive Coaching from the International Center for the Study of Coaching at Middlesex University (UK). His global scope of work includes organizations in the UK, Europe, the Middle East, India and Israel. 
Subscribers to Paul’s strategic development approach have included senior leaders from Fortune 500 companies, managing and senior partners of global 100 law firms, more than 150 partners and directors from the Big 4 professional services and leading law firms, and representatives from global environmental agencies and NGOs.

Do it now. Solve tomorrow's problems. Today.

In response to the changing economic landscape, we've each had to re-evaluate our business processes and assess the relevance of our current methods. Accountability has taken center stage and we're now being called upon to justify our decisions and choices.

In the midst of dynamic global transformation, fortunes change rapidly. Traditional thought processes are no longer sufficient for decision making. Clear vision and relevant purpose are more important than ever. And whole mind strategies - where rational and predictive skills are integrated with agility and creativity - are called for as the new processes of choice.

This change of processing requires 360 degree vision, and only new thinking will produce the change needed. Adjustments to an organization's processes today, can deliver transformation tomorrow.

People. Unlock the potential of your team.

The nature of today's problems is radically different than those of yesterday. In response, successful organizations are becoming more dynamic and fluid - faster-moving, agile, adaptable, resilient and flexible. And in order to meet the changing demands of their business, the people must adapt as well.

As tried-and-tested formulae diminish in their relevance and effectiveness, innovation, comfort with change and the ability to work with creative tension are required.

Platinum Coaching helps to facilitate your team's rising to these challenges. We assist in identifying the aspects of their (individual or collective) potential that you would like to see further developed, and we show you how it can be done effectively.

By unlocking their potential and tapping into their ingenuity, your team will be well equipped to meet the challenges of today, and will likely be the key architects of your business' success tomorrow.

Ingenuity. Your people already have it. It's in-house.

You already understand where your market is headed, and you know that your business needs to adapt and reinvigorate itself accordingly. Now it's time to bring out the ingenuity in your organization to fuel that.

Accessing this potential isn't a behavioral upgrade or a matter of working harder or smarter. It arises through a flowering of innate ingenuity, which comes about when your people are challenged to perform in the right ways. That strengthens inner confidence, and allows them to create and maintain a leadership edge.

With your willingness and our help, the innate ingenuity of your people can flourish.

The elements of ingenuity rest upon seven leadership capabilities in each of us:

  • Active self-awareness
  • Psychological resilience
  • Effective interpersonal influence
  • Acceptance and fulfillment of responsibilities
  • Guidance through clear and persistent vision
  • Strategic and dynamic leadership
  • Ability to create the future.
Each capability in this sequence requires insight and practice in a promotive environment. The integrated development of these capabilities is what Platinum Coaching facilitates - customized for your leaders, your teams and your organization.

Business Edge. It's time to require more from your people.

The capacity for growth among your people is almost certainly much greater than that which is being asked of them. It's time to require more from both your organization's leadership and your team members.

As human beings, we have significant untapped reserves of potential and passion. And when we access these and harness them, we thrive. For each individual, this is powerful. With a team, the level of power takes a quantum leap.

The end result is an operation that benefits from radically greater enthusiasm, confidence, quality thinking, willingness to embrace change and take calculated risks, and energetic purpose. It gives the business a real edge.

In this way, human ingenuity can sweep away some aspects that previously held your company back. There's now an environment that fosters talent, enables focus and generates motivation.

Platinum Coaching has a track record for bringing out the best in teams and leaders. We know how to identify and release untapped potential, and give your business and people the leading edge.

Act. Challenge your people. Watch them grow.

Each day we see dedicated people throughout our client organizations working diligently at their jobs. We also see a breadth of approaches and traits that require improvement. Some descriptions of those characteristics are:

  • adversarial
  • trained to identify weaknesses and flaws
  • admiring complexity above commercial realism
  • lacking clarity on purpose and priorities
  • over-analytical
  • respectful of tradition and hierarchy
  • individually specialized and focused
  • skeptical - trained to seek evidence and proof
  • precedent-based, wary of difference and innovation
  • change averse
  • risk averse
  • values "hard facts" over senses and intuitions
  • uncomfortable with personal issues relating to oneself and others.
These are all things Platinum Coaching can help with — all the while, ensuring that the realized potential of your people is in line with your organizational purpose, vision and strategy.

We have a long history of bringing out the best in leaders, and accessing the potential of teams. 

Explore the untapped potential in your organization. Consider having the Platinum Coaching team come to your offices for an open-ended discussion.

Paul O'Donovan Rossa — — 714·907·3658.

ICF Code of Ethics

Part One: Definitions of Coaching

Section 1: Definitions
  • Coaching: Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
  • A professional coaching relationship: A professional coaching relationship exists when coaching includes a business agreement or contract that defines the responsibilities of each party.
  • An ICF Professional Coach: An ICF Professional Coach also agrees to practice the ICF Professional Core Competencies and pledges accountability to the ICF Code of Ethics.

In order to clarify roles in the coaching relationship, it is often necessary to distinguish between the client and the sponsor. In most cases, the client and sponsor are the same person and therefore jointly referred to as the client. For purposes of identification, however, the International Coach Federation defines these roles as follows:

  • Client:  The "client" is the person(s) being coached.
  • Sponsor: The "sponsor" is the entity (including its representatives) paying for and/or arranging for coaching services to be provided.

In all cases, coaching engagement contracts or agreements should clearly establish the rights, roles, and responsibilities for both the client and sponsor if they are not the same persons.

Part Two: The ICF Standards of Ethical Conduct

Preamble: ICF Professional Coaches aspire to conduct themselves in a manner that reflects positively upon the coaching profession; are respectful of different approaches to coaching; and recognize that they are also bound by applicable laws and regulations.

Section 1: Professional Conduct At Large

As a coach:

1) I will not knowingly make any public statement that is untrue or misleading about what I offer as a coach, or make false claims in any written documents relating to the coaching profession or my credentials or the ICF.

2) I will accurately identify my coaching qualifications, expertise, experience, certifications and ICF Credentials.

3) I will recognize and honor the efforts and contributions of others and not misrepresent them as my own. I understand that violating this standard may leave me subject to legal remedy by a third party.

4) I will, at all times, strive to recognize personal issues that may impair, conflict, or interfere with my coaching performance or my professional coaching relationships. Whenever the facts and circumstances necessitate, I will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s).

5) I will conduct myself in accordance with the ICF Code of Ethics in all coach training, coach mentoring, and coach supervisory activities.

6) I will conduct and report research with competence, honesty, and within recognized scientific standards and applicable subject guidelines. My research will be carried out with the necessary consent and approval of those involved, and with an approach that will protect participants from any potential harm. All research efforts will be performed in a manner that complies with all the applicable laws of the country in which the research is conducted.

7) I will maintain, store, and dispose of any records created during my coaching business in a manner that promotes confidentiality, security, and privacy, and complies with any applicable laws and agreements

8) I will use ICF member contact information (e-mail addresses, telephone numbers, etc.) only in the manner and to the extent authorized by the ICF.

Section 2: Conflicts of Interest

As a coach:

9) I will seek to avoid conflicts of interest and potential conflicts of interest and openly disclose any such conflicts. I will offer to remove myself when such a conflict arises.

10) I will disclose to my client and his or her sponsor all anticipated compensation from third parties that I may pay or receive for referrals of that client.

11) I will only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.

12) I will not knowingly take any personal, professional, or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract.

Section 3: Professional Conduct with Clients

As a coach:

13) I will not knowingly mislead or make false claims about what my client or sponsor will receive from the coaching process or from me as the coach.

14) I will not give my prospective clients or sponsors information or advice I know or believe to be misleading or false.

15) I will have clear agreements or contracts with my clients and sponsor(s). I will honor all agreements or contracts made in the context of professional coaching relationships.

16) I will carefully explain and strive to ensure that, prior to or at the initial meeting, my coaching client and sponsor(s) understand the nature of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement or contract.

17) I will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any physical contact I may have with my clients or sponsors.

18) I will not become sexually intimate with any of my current clients or sponsors.

19) I will respect the client's right to terminate the coaching relationship at any point during the process, subject to the provisions of the agreement or contract. I will be alert to indications that the client is no longer benefiting from our coaching relationship.

20) I will encourage the client or sponsor to make a change if I believe the client or sponsor would be better served by another coach or by another resource.
21) I will suggest my client seek the services of other professionals when deemed necessary or appropriate.

Section 4: Confidentiality/Privacy

As a coach:

22) I will maintain the strictest levels of confidentiality with all client and sponsor information. I will have a clear agreement or contract before releasing information to another person, unless required by law.

23) I will have a clear agreement upon how coaching information will be exchanged among coach, client, and sponsor.
24) When acting as a trainer of student coaches, I will clarify confidentiality policies with the students.

25) I will have associated coaches and other persons whom I manage in service of my clients and their sponsors in a paid or volunteer capacity make clear agreements or contracts to adhere to the ICF Code of Ethics Part 2, Section 4: Confidentiality/Privacy standards and the entire ICF Code of Ethics to the extent applicable.

Part Three: The ICF Pledge of Ethics

As an ICF Professional Coach, I acknowledge and agree to honor my ethical and legal obligations to my coaching clients and sponsors, colleagues, and to the public at large. I pledge to comply with the ICF Code of Ethics, and to practice these standards with those whom I coach.

If I breach this Pledge of Ethics or any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion may hold me accountable for so doing. I further agree that my accountability to the ICF for any breach may include sanctions, such as loss of my ICF membership and/or my ICF Credentials.

EMCC Diversity Statement

Our Values

  • All individuals should have the opportunity to live autonomous and socially responsible lives
  • Respect is given to the individual and common humanity of all people
  • Relationships shall be carried out without discrimination on the basis of religion, race, colour, creed, disability, nationality, socio-economic status, gender, age, sexual preference, or any other form of diversity
  • Physical, psychological and social violence and oppression are opposed
  • Individuals are encouraged to be aware of their relationship to the world around them, and to choose effectively their own responses and be responsible in their behaviour
  • These values and subsequent actions are to enhance the well-being of individuals and society
EMCC aims to conduct its activities in ways that reflect the values listed above and the practices listed below.

In order to achieve this for EMCC as a body, we also expect our members and member organisations, and any employees, consultants, advisers or suppliers working with us, to likewise conduct their activities in ways that reflect the same values and follow the same practices.

Our Practice

  • We avoid knowingly discriminating on any grounds
  • We constantly seek to enhance our own awareness of possible areas of discrimination
  • We aim to challenge in a supportive way any colleagues, employees, service providers, clients or participants whom we perceive to be using discriminatory behaviour
  • We monitor our language, both spoken, written and non-verbal, for inadvertent discrimination
  • We engage in developmental activities that are likely to increase our self awareness, especially in relation to diversity
This policy is subject to continual review in order to maintain its currency.
With acknowledgements to the International Transactional Analysis Association.

EMCC Code of Ethics

The coach/mentor will acknowledge the dignity of all humanity. They will conduct themselves in a way which respects diversity and promotes equal opportunities.

It is the primary responsibility of the coach/mentor to provide the best possible service to the client and to act in such a way as to cause no harm to any client or sponsor.

The coach/mentor is committed to functioning from a position of dignity, autonomy and personal responsibility.

The EMCC Code of Ethics covers the following:

  • Competence

  • Context

  • Boundary Management

  • Integrity

  • Professionalism


1) The coach/mentor will:

Ensure that their level of experience and knowledge is sufficient to meet the needs of the client.

Ensure that their capability is sufficient to enable them to operate according to this Code of Ethics and any standards that may subsequently be produced.

Develop and then enhance their level of competence by participating in relevant training and appropriate Continuing Professional Development activities.

Maintain a relationship with a suitably-qualified supervisor, who will regularly assess their competence and support their development. The supervisor will be bound by the requirements of confidentiality referred to in this Code. What constitutes a “suitably-qualified” supervisor is defined in the EMCC’s standards document.


2) The coach/mentor will:

  • Understand and ensure that the coach/mentoring relationship reflects the context within which the coach/mentoring is taking place.

  • Ensure that the expectations of the client and the sponsor are understood and that they themselves understand how those expectations are to be met.

  • Seek to create an environment in which client, coach/mentor and sponsor are focused on and have the opportunity for learning.

Boundary Management

3) The coach/mentor will:

  • At all times operate within the limits of their own competence, recognise where that competence has the potential to be exceeded and where necessary refer the client either to a more experienced coach/mentor, or support the client in seeking the help of another professional, such as a counsellor, psychotherapist or business/financial advisor.

  • Be aware of the potential for conflicts of interest of either a commercial or emotional nature to arise through the coach/mentoring relationship and deal with them quickly and effectively to ensure there is no detriment to the client or sponsor.


4) The coach/mentor will:

Maintain throughout the level of confidentiality which is appropriate and is agreed at the start of the relationship.

Disclose information only where explicitly agreed with the client and sponsor (where one exists), unless the coach/mentor believes that there is convincing evidence of serious danger to the client or others if the information is withheld.

Act within applicable law and not encourage, assist or collude with others engaged in conduct which is dishonest, unlawful, unprofessional or discriminatory.


5) The coach/mentor will:

a. Respond to the client’s learning and development needs as defined by the agenda brought to the coach/mentoring relationship.

b. Not exploit the client in any manner, including, but not limited to, financial, sexual or those matters within the professional relationship. The coach/mentor will ensure that the duration of the coach/mentoring contract is only as long as is necessary for the client/sponsor.

c. Understand that professional responsibilities continue beyond the termination of any coach/mentoring relationship. These include the following:

  • Maintenance of agreed confidentiality of all information relating to clients and sponsors.

  • Avoidance of any exploitation of the former relationship

  • Provision of any follow-up which has been agreed to

  • Safe and secure maintenance of all related records and data
d. Demonstrate respect for the variety of different approaches to coaching and mentoring and other individuals in the profession.

e. Never represent the work and views of others as their own.

f. Ensure that any claim of professional competence, qualifications or accreditation is clearly and accurately explained to potential clients and that no false or misleading claims are made or implied in any published material.

Breaches of the Code

EMCC members will at all times represent coaching and mentoring in a way which reflects positively on the profession.

Where a client or sponsor believes that a member of the EMCC has acted in a way which is in breach of this Code of Ethics, they should first raise the matter and seek resolution with the member concerned. Either party can ask the EMCC to assist in the process of achieving resolution.

If the client or sponsor remains unsatisfied they are entitled to make a formal complaint. Complaints will be dealt with according to the EMCC’s ‘Complaints and Disciplinary Procedure’. EMCC Members will provide a copy of this document upon request. A copy can be obtained by writing to:

European Mentoring & Coaching Council, PO Box 3154, Marlborough, Wiltshire, SN8 3WD

or e-mail:

In the event that a complaint should be made against an EMCC member, that member must co-operate in resolving such a complaint.

EMCC members will confront a colleague when they have reasonable cause to believe they are acting in an unethical manner and, failing resolution, will report that colleague to the EMCC.

Client Area

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